Category Archives: Book Media

Word on the Street with John Moore

Through my years in publishing, I have worked with some really great authors.  All of these authors approach self publishing with their own agenda and expertise.   Since the whole point of my blog and book is to look at the reality of self-publishing, I thought it would be nice to do a series of author interviews.  Welcome to ‘Word on the Street’.

My author interviews will consist of 6 questions about them, their book and their experience.  You will get the good, the bad and the ugly.  Not all real self publishing stories are full of rainbows and butterflies – it can suck sometimes too.

John Moore and I will be speaking at the O’Fallon Writers Guild Writers Workshop on Saturday September 7, 2013 starting at 8:00 A.M.  The event will be held at Lindenwood University Belleville Campus.  For more information on the event, click here.

….Come on down, John Moore

John Moore pic

Real Answers Real Authors: Why did you decide to publish?

John:  This is a bit of a long story; nevertheless it answers the question.  Several years ago, after my daughter divorced, I became a de facto father to my grandson who was twelve at the time.  Over the course of the next few years, I did my best to help him straighten his life out and emphasize his education.   Starting Junior High he didn’t like English.  Even though he was good in math and science, writing and reading the English language seemed like a waste of time to him.  So, I looked for ways to subtly change his attitude.  One night when we were camping along one of the Missouri “float” rivers, he asked what kind of CDs I liked when I was his age.  (We’re fifty years apart in age.)  He was surprised when I told him we didn’t have such things then, along with a lot of other things that are around now.  That discussion led to our contrasting a great many areas, then and now.  Then, I asked him what he thought would be different for his grandson fifty years away.  His imagination of the future was phenomenal.  Together we’d pick a subject—TV, world affairs, petroleum, war, lifestyles, etc.—and imagine what life would be when he had a grandson in fifty more years.  We began a list.  The list grew and we agreed to put it in a time capsule and open it in fifty years to see how right or wrong we were.  However, that wasn’t satisfying, nor did it do anything for his enthusiasm about English.  So, I suggested we work the material we’d listed into a short story.  It would be a story with his yet to be born grandson as the hero.  I wrote some and he wrote some and what started out to be a short story got longer.  In fact, it became a novel, which we self-published.  My family nick name is Poppies, so he thought that would be a good name to be called when he become a grandfather too.  So the title of the story became, “A Journey with Poppies.”  It is a story of him and his grandson fifty years into the future.  When he went into Eighth Grade, he felt a lot different about English.

RARA: What titles have you published to date?

John:  A Journey with Poppies, The Head of Khalid Salaam, Frigby’s War.

RARA: How are you currently marketing your book and what has given you the best results?

John:  I have tried book signings, e-mails to friends and family, meeting with book clubs, advertising on Web Sites related to the book, word of mouth, and prayer, hope, and hand-wringing.  Some work.  Some don’t.  Unless lightning strikes, most self-published authors struggle to earn back what they paid to publish.

RARA: Are there any books or websites that you have found the most useful?

John:  Not really.  However, I believe there is a business out there for someone with the savvy and audacity to take self-published books and market them.  Too many self-published authors are reluctant to spend the time and/or endure the pain of rejection to market their stuff.  If it is truly blither, it won’t sell no matter how skillful it’s marketed.  However, a third party not emotionally involved with the title and with the experience and moxie to push it on to the reading public (targeting the right sector) could be successful.

RARA:  What has been your greatest challenge in self publishing?

John:  You can guess from the above.  It is marketing my work.  I enjoy the writing; even the proofing.  However, when it comes to my own creation, I’m a reluctant salesman.  I believe I’m not alone in that respect.

 RARA: What is the best advice or tip you can give a new and aspiring author?

John:  Expect to work as hard at promoting both you and your book as you did writing it.  It’s a jungle out there and survival of the fittest is the rule.  Being fit in the writing business means (1) cranking out a well-written product about a subject people are interested in and (2) becoming the epitome of the door-to-door sales person who won’t take no for an answer.

AUTHOR BIO

Twenty-eight years spent in the military during the prime of life cannot help but influence one’s ideas and opinions on everything from national defense to how people are treated.  I didn’t start out to be a career military officer.  It just sort of happened.  Coming from a lower middleclass background, the opportunity to attend a service academy solved the problem of how to pay for a college education.  A subsequent graduate degree in engineering added to my commitment to the Air Force, so by then I was hooked.

Through it all, however, the pressure to be a good soldier was always pitted against a renegade attitude which was sometimes suppressed, but more often not.  Growing up in the Midwest, I blended the solid WASP values I learned from my family and friends with the melting pot of attitudes and conduct I found in the military.  Following my military career, I saw the other side of the coin by spending fourteen years in a private sector engineering firm.  The result is that I am somewhat of a hybrid—neither a straight-laced, conservative, retired military officer nor am I a laid back, liberal Midwesterner.  I have read On War by Clausewitz but I prefer Canterbury Tales by Chaucer. Writing came along in my life well after my two engineering careers had faded into the sunset.

I write because I enjoy the challenge of telling the story and revel in making it all come together.  So, while I have paced the agitated halls of the Pentagon, I prefer a solitary stroll on the beach.  I have seen the fervor and excitement of battle but it pales in contrast with the glimpse of a newborn baby.  I write because there are stories that need to be told. Those who knew me once might say I have mellowed some.  They would be right.

John Moore                                  

918 Indian Springs Road

O’Fallon, IL 62269

killermoore@aol.com

618-632-6575

 

BOOKS AVAILABLE FOR PURCHASE AND REVIEW

A Journey with Poppies – Available as an e-book at Authorhouse.com

The Head of Khalid Salaam – Available in paperback or e-book at Authorhouse.com

Frigby’s War – Available at Createspace.com/3563818, Amazon.com, and Kindle.

 

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Still Don’t Have An eBook?

eBooks/Readers/Files

When I started working in book publishing, eBooks were not around just yet.   When they did come around, everyone was very curious and maybe a little scared (especially those who rely on people buying print!).   What exactly is an eBook and how is it different than a regular digital file – like a pdf?

Well, first off – eBook is short for ‘electronic book’.  You would create an eBook to be read on electronic devices like computers or eReaders (Kindle, Nook, iPad and so on).   This works best with text based documents.  The conversion basically puts all this text into one seamless page.   Your end user will have the freedom (on their reader) to adjust the text to their liking – big, small, blue, whatever.

You can have a document with charts, graphs, images etc converted to an eBook file too.  These elements are usually captured as a ‘flat image’ in the document.   This is to prevent things from being jumbled on a reader.  For instance, a chart has to be an ‘image’ otherwise it will look all funky when someone is minimizing or maximizing on their eReader screen.   You don’t want loose text in the chart just running all over the page and looking wonky – now do you?    Jumbled, Funky, Wonky = BAD.

When eBooks started to gain popularity, everyone wanted to invent an eReader device – it was the hot new item.  This caused a problem because they all required different formats – which was a super PITA when trying to do the conversion on your book.  For instance, you couldn’t open the same file on an iPad as you could the Nook.  Eventually, everyone got smart and the ePub file emerged as the universal format to these readers.  Except for Amazon of course…  They like to be special and require their own format – mobi.

Conversion/Distribution

There are companies out there that can do the conversion for you.  You provide a file (like a word or pdf) and they will send you the ePub and Mobi format – for a small or large fee.  Your price will depend on how many pages, images, links etc – basically the complexity of the book determines the price.   I had my conversion done by www.eBooks2go.com.    If you have a more complicated file, it would be best to let a professional handle this for you.  They will create a nice TOC and have everything link back and forth and make the eBook file very user friendly.  Professionals like eBooks2go also offer distribution to various online stores like Amazon, iTunes and B&N.

For the sake of comparison (and for my blog), I tried Smashwords to convert as well.   An author mentioned Smashwords in my book and once I learned more about it, I was intrigued – mostly because of their distribution options.   I was not too impressed with the look of their website.  It is very easy to navigate and self explanatory but it was a bit plain and ho-hum.   The creator of Smashwords also published books relating to the site.  These books are tutorials on using the site to the full extent, setting up files correctly and marketing your book through Smashwords – genius.

Anyway, this site has a free converter.   I would only recommend this for basic docs with just text.   Although the conversion is free, it can garner up some frustrations.  I have my doc uploaded to their site now and it is currently being ‘reviewed’ for their premium catalog.   The premium catalog consists of numerous distribution channels and libraries.   This is what I find fascinating about Smashwords.  The more wheels you have out their cranking away, the better – especially with little to no effort from you (the author).  Some people call this lazy, I call it efficient.   You want to have as many channels as you possibly can feeding the beast because that is what it’s all about – exposure and sales.

Pricing

Many people ask me what to price their book.  Honest answer – I have no idea.  It is up to the author to research similar books and see what people are paying and why.  Always leave room for discounts and promotions to build interest and always have a call to action (2 days only – 25% off).   On Smashwords, you have a personal dashboard and can add coupons and do sampling.  A sampling would be letting people download 15 or 20% of the book at no cost.  This can get them to buy the book when they otherwise would have not.  It is a good idea to play around with this and see what works.  I will have mine on Smashwords for 99 cents at first.   Personally, I will always buy something I find the slightest bit interesting when it is just a buck – most other people will too.  It is much easier to get $1 from 5000 people then $10 from 500 people.

Unfortunately, everyone will want a piece of the pie and why not – you are using these channels to sell the book so they want a cut.   And yes, they are all different.  Here is an example of some fees.  The company distributing it (like Smashwords or eBooks2go) will also take 10-15% for managing the accounts.  Not a bad deal really when you do nothing.  Hopefully it results in a check coming to you every quarter.

           Amazon B&N Apple
$1-2.99  65%   60%   30%
$3-9.99  30%   35%   30%
$10-199 65%   60%   30%

As a publisher, it is important to provide your readers with options.   The printed book will never go away but the younger generations are all about the devices now.  I can’t really judge – we have plenty lying around the house too.

Check out my previous blogs on press releases and working with a printer.  If you are not following, just click the follow button on the right hand side to be emailed when new blogs are posted.

As always, I appreciate any comments, suggestions or feedback. If you have a blog topic you want me to cover – send it over.

…and in case I don’t see ya, good afternoon, good evening, and good night.

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Write Naked: 200 Words with Jill Mettendorf

What a great name for a blog: Write Naked. Of course, you may get too many other kinds of internet searchers with a name like that. LOL. Anyway – I like it.  But to get to the point – this is my first interview, yay!

The author of the blog came to me about a year ago and inquired about publishing and printing through Mira at http://mirabooksmart.com.  Since then we have worked together on a couple of projects.  I had told her about my book and hence – the first interview was born.  Click here to read: http://writenaked.wordpress.com/2013/08/01/200-words-with-jill-mettendorf/

Happy Friday!

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The Nitty Gritty on Press Releases

So now that my book will be launching very soon (August 1), I need to let everyone know about it.  How do I write the release?  Who is going to care about my little book?  Where do I send it?   Well, as it turns out – there are tons of places to send it…and for FREE!   Did I mention FREE!?!  I don’t know about you but that makes me happy.  I always stick to doing free first.  Make a few bucks and then look at investing it back into your business (your book).  I did quite a bit of research on press releases and found some good info and templates to help guide me.

WHAT?  A press release is an official statement of a news story intended for newspapers, journalists and other media.  The media uses this release and makes it known to the public.

WHO?  You – yes, you the author must do a press release.  You can also hire someone to do it and the cost could range from $100-500.  I think it is a good idea to have a professional review this for you.  Journalists will be turned off immediately if there are misspellings, etc. and it appears unprofessional.  At least have a professional editor take a glance.  Your printer usually has someone on staff or go to a local writing chapter.  There are ALWAYS editors there.

WHEN? It is best to distribute the release when the book is ready to launch and then periodically after that for more exposure.  Maybe re-write and try it again 2 months later.  Some would argue there is no good time of day but most of the research says that early in the week and early in the day. Don’t send at 8 am on weekdays – make it more like 9-10 am.  Your release will get lost in the email abyss if it is sent too early.   Don’t send over the weekend for obvious reasons.

HOW?  I discovered quite a few good samples and templates online.  There are 4 major parts of a release: 1) Headline, 2) Summary Statement, 3) Main Body, 4) Biographical Info.  I liked the simple layout of this template: Press-Release-Template.  Also search online for sample book press releases if you need to brainstorm and get ideas or motivation.

WHERE? Again, always start with free first but don’t think that quantity is better than quality.  No one wants to be a habitual spammer of releases.  Personally, I will send to all the free sites but then dig into local media and send to appropriate
sources and get the quality too.  This will take time and effort but will be worthwhile.  Tweak the release to fit the personality of different journalists, maybe a personal note as well wouldn’t hurt.   Let them know why the release is important to them – but only in 2-3 sentences (not paragraphs).  Plan to email this and put the release in the body.  Don’t attach a pdf.  Journalists will not open because of time and fear of a virus.  If you plan on faxing it then you need to put your floppy discs and Jane Fonda VHS tapes in the trash and join us in 2013.

Here is a list of places to start:

  1. Your website – FREE
  2. Local Newspapers/Radio channels – FREE
  3. PRLog.com – FREE
  4. Link to 50 other places to distribute release – FREE http://www.avangate.com/community/resources/article/press-release-distribution.htm
  5. PRWeb.com – NOT FREE (I did start an account to inquire and they have contacted me by phone and email since – good follow up.  Also heard they are good to work with)
  6. Mass Media Distribution – NOT FREE
  7. 24-7 Press Release – NOT FREE

WHY? Uh, so people know about your book and you sell more copies.  That’s pretty much it.

So in a nutshell….

DO’S

  1. Do have it edited or a professional help you.
  2. Do make it newsy – bring out the expert in you and be the source they need to talk to.
  3. Do send it out amongst all free release sites.  Also be specific and target certain journalists that will be prone to writing about your topic.  Tweak your press release to fit that journalist or publication.
  4. Do seek out newspaper/radio media – start with local media first.
  5. Do get to the point.  Keep the release brief and no longer than one page.
  6. Do follow a template to make sure your release is done correctly and you provide proper info.
  7. Do keep it in the 3rd person.
  8. Do try and try again.  Sending out releases is like going fishing – sometimes they bite and sometimes they don’t.

DON’T’S

  1. Don’t use crazy fonts.
  2. Don’t start release with headline in all caps/bold/underlined.  Capitalize the heading like you would a title for a book.
  3. Don’t send pdf attachment of the release.
  4. Don’t just send the release to any person you know with an email.

I hope that helps everyone with press releases.  It is not something you have to hire a big expensive PR firm to do.  It can easily be put together and be cost efficient.  It is an important step in self publishing your book and letting the public know.

Check out my previous blogs on prelaunch marketing, cover/manuscript setup and working with a printer.  If you are not following, just click the follow button on the right hand side to be emailed when new blogs are posted.

As always, I appreciate any comments, suggestions or feedback. If you have a blog topic you want me to cover – send it over.

…and in case I don’t see ya, good afternoon, good evening, and good night.

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