Word on the Street with Rosemary Van Deuren

Through my years in publishing, I have worked with some really great authors.  All of these authors approach self publishing with their own agenda and expertise.   Since the whole point of my blog and book is to look at the reality of self-publishing, I thought it would be nice to do a series of author interviews.  Welcome to ‘Word on the Street’.

My author interviews will consist of 6 questions about them, their book and their experience.  You will get the good, the bad and the ugly.  It is interesting to read the varying responses from each unique author.

Tell us about it, Rosemary Van Deuren,

rosemary_van_deuren_bio_int

Real Answer Real Authors: Why did you decide to publish?

Rosemary:  Because I hoped there was an audience out there for the story I wanted to tell.

RARA: What titles have you published to date?

Rosemary:  My young adult fantasy novel, Basajaun. I began with a short, print-on-demand experimental run, to gauge reader response. When the response was positive, I fortified the book as much as possible and went back to press for an offset-printing edition — a more fully-realized version of the book.

Rosemary Van Deuren book cover

RARA: How are you currently marketing your book and what has given you the best results?

Rosemary:  Positive words from legitimate, established review outlets are helpful. Grassroots marketing dictates that, on average, people need to hear about your book from around seven or eight different sources before they’ll make the jump to purchase or pursue your work. Word-of-mouth is the most elusive, yet the best marketing you can get. Low-risk merchandising can also help pique the curiosity of potential readers. It’s understandably difficult for anyone to commit to buy a novel by an unestablished author, so attractive, creative tie-in merch sold alongside your book helps supplement interest in the early stages.

RARA: Are there any books or websites that you have found the most useful?

Rosemary:  The AbsoluteWrite.com “Water Cooler” forum is a good resource. Whoever writes the tips and how-to’s on AgentQuery.com does an excellent job.  Learning to edit your own work is a huge asset, and Stephen King’s On Writing book offers some great examples of how writers can become better self-editors. Also, pretty much everything on author Philip Pullman’s Q & A archive is pure gold: http://www.philip-pullman.com/q_a.asp

RARA: What has been your greatest challenge in self publishing?

Rosemary:  Letting go of control. When you self-publish you become accustomed to doing everything yourself. It’s important to know when you need to step back and hire-out for the tasks that you, yourself, are not equipped to fulfill. For me, that meant hiring two amazing people — my editor Shawna Gore, and my cover painter Bernadette Carstensen.

RARA: What is the best advice or tip you can give a new and aspiring author?

Rosemary:  You have to want it enough to push yourself forward, because nobody else can do that for you. Even when you are fortunate enough to have loving, meaningful support around you, you are ultimately creating your work in a vacuum, alone. You have to be okay with that, especially in the face of rejection letters and long hours of isolation in front of a manuscript. You have to keep writing. Because the more you write, the more you prove to the world — and more importantly, to yourself — that you are not going to give up.

 

ABOUT THE AUTHOR

Rosemary Van Deuren was the arts and entertainment interviewer for idlermag.com when the website chosen by the Writer’s Guild of America West for The Hotlist: A Guide to the Web’s Most Cutting Edge New Media Content. She has interviewed author Peter S. Beagle, artist and author Wayne Barlowe, actors Neil Jackson and Mark Indelicato, and many more.

She was also the press release writer for Quarry Bridge, an art show featuring the works of film concept artist and effects art director TyRuben Ellingson, and environmental ceramicist Stephen Plantenberg. Van Deuren is author of the young adult fantasy, Basajaun. In spring of 2013, she signed with Mariposa Press for the American edition of Basajaun to be marketed and sold in France.

Basajaun can be purchased on Amazon.com. http://www.amazon.com/Basajaun-Rosemary-Van-Deuren/dp/0985852100

 

Leave a comment

Filed under Book Marketing, Book Media, Self Publishing Author

Word on the Street with Mike Haas

Through my years in publishing, I have worked with some really great authors.  All of these authors approach self publishing with their own agenda and expertise.   Since the whole point of my blog and book is to look at the reality of self-publishing, I thought it would be nice to do a series of author interviews.  Welcome to ‘Word on the Street’.

My author interviews will consist of 6 questions about them, their book and their experience.  You will get the good, the bad and the ugly.  It is interesting to read the varying responses from each unique author.

Aloha to Mike Hass,

Mike Haas image

Real Answer Real Authors: Why did you decide to publish?

Mike:  While a professor at a university, I wrote many conference papers, but I did not have time to prepare all of them for publication. Now I do, and I am writing and writing as never before. I will incorporate reasons for each book below, as I identify them.

RARA: What titles have you published to date?

Mike:      a) Looking for the Aloha Spirit: Promoting Ethnic Harmony (2010) was published to bring my essays on Hawai`i together in one volume–essays about combating discrimination, voting, interracial marriage, and similar matters. Hawai’i is a model for excellent though not perfect race relations, and the world needs to know how that has been brought about and sustained.

    b) America’s War Crimes Quagmire: From Bush to Obama (2010) consists of short chapters that were originally blog essays written after completing a comprehensive book of the 269 war crimes of the Bush administration that were inherited by Barack Obama as he became president. Some of the blogs explain how to close Guantanamo, why a Pakistani-American tried to set off a bomb in Times Square, examples of how the subject of “war crimes” is taboo in the United States, and other exposes about violations of the four Geneva Conventions and related international agreements.

Mike Haas cover

RARA: How are you currently marketing your book and what has given you the best results?

Mike:

a) website www.publishinghouse4scholars.com

b) appearance at book fairs

c) exhibiting and passing out leaflets at public lectures

d) converting them to ebooks for amazon.com

e) sending email with book notices

f)  sending copies for review to academic journals

g) social media announcements

Frankly, I do not know which worked best. 

RARA: Are there any books or websites that you have found the most useful?

Mike:  No

RARA: What has been your greatest challenge in self publishing?

Mike:  Marketing

RARA: What is the best advice or tip you can give a new and aspiring author?

Mike:  Enjoy what you do.

ABOUT THE AUTHOR

Nobel Prize nominee Michael Haas is the author of more than forty books on international relations and human rights. He holds a doctorate in Political Science from Stanford University and has taught at Northwestern University, Occidental College, Purdue University, the University of California (Riverside), five California State University campuses, and the University of Hawaii. Internationally. He has also held positions at the Institute of Southeast Asian Studies (Singapore), the University of London, the University of the Philippines, and the Economic and Social Commission for Asia and the Pacific (Bangkok).  Active in bringing research to the attention of policymakers, he filed civil rights complaints in Hawai`i during the 1970s, played a role in stopping the administration of President George H. W. Bush from financing weapons that went into the hands of the Khmer Rouge during the late 1980s, and is now a member of the California Senior Legislature as well as president of the Political Film Society (Los Angeles) while continuing to write, most recently the second edition of his widely acclaimed textbook, International Human Rights: A Comprehensive Introduction. His work continues.

 

Leave a comment

Filed under Book Marketing, Book Media, Self Publishing Author

Word on the Street with Monica Hudson

Through my years in publishing, I have worked with some really great authors.  All of these authors approach self publishing with their own agenda and expertise.   Since the whole point of my blog and book is to look at the reality of self-publishing, I thought it would be nice to do a series of author interviews.  Welcome to ‘Word on the Street’.

My author interviews will consist of 6 questions about them, their book and their experience.  You will get the good, the bad and the ugly.  It is interesting to read the varying responses from each unique author.

Monica Hudson has a radio commercial and banner on www.praiseradio1.webs.com with Jerry Silversand podcast with www.writersinthesky.com.  They have a blog/newsletter and podcast that you can find on their site about Monica’s new book, “Over There: Raindrops of Reflection and her journey as an author/publisher. She will also be in Shabbach Magazine for the Winter Publication 2013 and all of 2014.

Monica Hudson is working towards various reviews from Dennis Moore who is with the East County Magazine and has also been invited to do a guest spot on their radio show East County Magazine Live to discuss her new book.  She is a contributing writer for the online magazine ‘The Cofield Report’ and has accepted a membership with the AR Pen Women.  Monica is currently traveling on a book tour.

Monica Hudson Image 2

Real Answer Real Authors: Why did you decide to publish?

Monica:  I have always had a passion for journalism ever since I saw Barbara Walters as a teenager. As a adult, writing became a calling into a vision to serve others through books.

RARA: What titles have you published to date?

Monica:  The Bride and The Bridegroom: A Spiritual Romance, Changed: In the Heat of The Fire, and the upcoming book launching in early Sept….Over There: Raindrops of Reflection all of these books are part of a series called, “Sleeper Awake!”

Monica Hudson Cover

RARA: How are you currently marketing your book and what has given you the best results?

Monica:  My website acts as the motor that drives everything else around it, from platforms such as Facebook, Linkedin, Twitter, Stumbleupon, Goodreads. The internet is full of information to market your books and company from literary magazines, radio commercials, blog talk radio, writing news, newsletters, having a blog page and book trailers are absolutely fun and entertaining to showcase your work to the public.

RARA: Are there any books or websites that you have found the most useful?

Monica:  Yes. The Self-Publishing  Manuel by Dan Poynter, The Well-Fed Writer by Peter Bowerman, Creating Multiple Streams of Income with Information Products by Antonio Crawford, Pam Perry (marketingministriessolutions.com,www.EzineArticle.com.

RARA: What has been your greatest challenge in self publishing?

Monica:  Balance. It’s not as easy as it looks – editing, layouts, design, marketing and distribution can take away from family and even friends so give yourself some space.

RARA: What is the best advice or tip you can give a new and aspiring author?

Monica:  Vision. Create right from the start a vision for your customers of your company, brand and reading. Make yourself stand out and make yourself available to your readers.

 

Leave a comment

Filed under Book Marketing, Book Media, Self Publishing Author

Word on the Street with Ralph Morin

Through my years in publishing, I have worked with some really great authors.  All of these authors approach self publishing with their own agenda and expertise.   Since the whole point of my blog and book is to look at the reality of self-publishing, I thought it would be nice to do a series of author interviews.  Welcome to ‘Word on the Street’.

My author interviews will consist of 6 questions about them, their book and their experience.  You will get the good, the bad and the ugly.  Not all real self publishing stories are full of rainbows and butterflies – it can suck sometimes too.

Come on down, Ralph Morin:

Ralph Morin Photo

Real Answer Real Authors: Why did you decide to publish?

Ralph:  I felt that I had something interesting to say and thought that by writing a book that it would be read by people who would be interested in the subject matter.

RARA: What titles have you published to date?

Ralph:  “The Cold War: A Remembrance”, “The Autobiography of Eve”, “The Autobiography of Eve: Empire”.

Ralph Morin Cover

RARA: How are you currently marketing your book and what has given you the best results?

Ralph:  Since I am deeply involved in another and completely different  project, I am not currently paying much attention to marketing, although I occasionally get a sale or two from the exposure that I first developed.

RARA: Are there any books or websites that you have found the most useful?

Ralph:  A couple, but I have forgotten what they were and I suspect that they would be out of date by now.

RARA: What has been your greatest challenge in self publishing?

Ralph:  Hitting the promotion trail and sticking with it.

RARA: What is the best advice or tip you can give a new and aspiring author?

Ralph:  Be prepared to NOT hit it rich right away. it will take time and maybe even not pan out, but at least you will have something to leave as a good legacy.

__

ABOUT THE AUTHOR

A little music, if you please. I’ve always had music intertwined with my life, Born in the middle of the 1930‘s depression and spending my formative years during the cataclysmic World War Two era, I was surrounded by the glorious music of the forties; the show tunes, the classical music, the love songs, the martial music. It has had a lasting effect on the things that I do and the way that I live.

Early on, I found that writing was a great way for me to meet some of the responsibilities of school. I received praise from an English teacher in high school for an essay that I had spontaneously composed. It inspired me to continue, but the draft intervened.

After a four year period in the Air Force during the Korean “Police Action”, I attended UCLA film school, studying under such luminaries as Jean Renoir, Alfred Hitchcock, Stanley Kramer and many other award winning directors and producers. I made my way, albeit sometimes somewhat shakily, through the sixties. My output during those times consisted of educational, documentary, industrial and short entertainment films, which I usually wrote and produced. Some of my clients included CBS Educational, Encyclopedia Britannica, Rocket dyne, Lockheed, Volkswagen of America and Nissan.

The next phase of my life centered around developing and operating an Electrical Contracting business in Los Angeles, something which fit into my background of engineering which I had acquired at the University of Denver right after I left the Air force. I was a State of California licensed Electrical Contractor until 1999, all the while keeping my hand in the film business by writing and producing home-made backyard films.

In 2008, I began a script than dealt with the Cold War, a period which I know intimately. After developing the idea, I realized that it would have to be a rather longish film, so I decided that it would be best treated as a television series rather than one long film. The more I wrote, the longer it became; after all, the Cold War period ran from the mid 1940’s until 1990, about 45 years. After the script was finished, it dawned on me that if I ever hoped to get it sold, it might be a good thing to start as a book and continue from that point of view,  and so I wrote the book from the script.

In the book, “The Cold War, A Remembrance”, my character, Walter Vorley, always carries his music with him in his head. Sometimes it’s repetitive (i.e. Bolero), or sometimes it plays straight through a song or a short phrase. Walter is a photographer and he is there to record the events of the Cold War Years. His life, his family and the political events that surround him during the telling of the story, culminates with the fall of the Berlin Wall and the collapse of the Soviet Union. It is my hope that this little known and less understood era can be brought to life and told to as wide an audience as possible.

Ralph Morin

2545 Foose Road,

Malibu, California 90265

310-589-2519

Ralphmorin@verizon.net

 

 

 

Leave a comment

Filed under Book Marketing, Book Media, Self Publishing Author

A Misanthropes Interview

If you have been reading my author interviews, then you understand that authors come from all sorts of backgrounds and approach self-publishing in their own way.   This particular author credits himself on being a ‘Misanthrope’.  I like people to read every side and this one happens to be very honest, to the point and kind of mean.  I actually find the honesty refreshing.

Bruce “The Misanthrope” Gary

bruce gary

Real Answer Real Authors: Why did you decide to publish?

Bruce:  I had no choice; I can’t not write and I think I have something to say.

RARA: What titles have you published to date?

Bruce:  Exoplanet Observing for Amateurs, First and Second editions, The Making of a Misanthrope, A Misanthrope’s Holiday, Quotes for Misanthropes,  Essays From Another Paradigm

RARA: How are you currently marketing your book and what has given you the best results?

Bruce:  Word of mouth. It worked for my astronomy book, but not the others.

RARA: Are there any books or websites that you have found the most useful?

Bruce:  None.

RARA: What has been your greatest challenge in self publishing?

Bruce:  Getting the money to pay for printing.

RARA: What is the best advice or tip you can give a new and aspiring author?

Bruce:  Don’t, unless you can’t not!

FROM THE AUTHOR

Sorry, but I can’t varnish the truth. Life is too short for pretending to be nice.  Your last Q reminds me of something Richard Feynman wrote: “Teaching is a funny proposition. You can’t teach the dumb ones, and the smart ones don’t need to be taught.” I have the same thoughts about advice for would-be writers: Don’t! There are already 1/3 million new books published every year, and the median level of their intelligence is sinking along with everything else in America. The writer with something to say will ignore that advice, and maybe someone with nothing to say will heed it.
cover

 

1 Comment

Filed under Book Marketing, Book Media, Self Publishing Author

Word on the Street with Josh Frank

Through my years in publishing, I have worked with some really great authors.  All of these authors approach self publishing with their own agenda and expertise.   Since the whole point of my blog and book is to look at the reality of self-publishing, I thought it would be nice to do a series of author interviews.  Welcome to ‘Word on the Street’.

My author interviews will consist of 6 questions about them, their book and their experience.  You will get the good, the bad and the ugly.  Not all real self publishing stories are full of rainbows and butterflies – it can suck sometimes too.

Josh Frank is an author, trainer, and consultant with 20 years in the federal space.  He is a leading authority on small business government sales and speaks nationally on small business acceleration.

JoshFrank

Real Answer Real Authors: Why did you decide to publish?

Frank:  It started as a concept back in 2003. Before I ever considered the value of publishing, I recognized that my success in business had been the result of an academic approach to how I worked with colleagues and clients. Having worked for both Fortune 500 and small business, I found myself studying the techniques and strategies used by other professionals, identifying gaps, improving those strategies, and successfully using them to win new business. For ten years, I captured and developed thousands of techniques and strategies that simplified processes and accelerated the federal sales cycle. Then in 2006, I tailored these processes into what I later called ‘Realignment Solution Methodology’ (RSM), which became the name of my company two years later (RSM Federal).  I knew from talking with other authors that you don’t write a book to make money. In the consulting industry, my peers published in order to brand themselves and to increase their perceived level of credibility. So in 2008 when I decided to start my company, I made sure I had an emergency fund (one year’s living expenses) and I started writing the book. The first three months were focused on planning and organizing my thoughts. Like most industries, there are competent professionals and those not so competent. In the consulting industry, there are equal good stories and horror stories. Every client we’ve had the last several years was hesitant to hire a consultant because they had previously hired a consultant that provided little benefit. As a result, communicating the value of RSM Federal’s services was competing against the memories of past consultants.

 I realized that in order to differentiate myself in the market, I had to successfully communicate that my expertise and the expertise of my company was proven, valuable, and an industry leader. This also required that I communicate a highly ethical approach and that I do not simply work for clients, but actively partner with them. To achieve this vision, the thousands of techniques and strategies were communicated in a way that shifted the consulting paradigm. In effect, my book was designed and published to provide a level of credibility that facilitated instant trust and communicated a high level of thought leadership.  Of course, it always sounds easier than it is. It took a year to write the book while consistently asking the question ‘What value do my clients require and does this technique or strategy provide that value?’ Today, the manual does not simply provide credibility. It serves as the foundation for every client engagement. Why did I decide to publish? I published because it facilitates personal and organizational credibility while simultaneously differentiating the value of RSM Federal’s services.

I had to ask myself one simple question. Am I selling the book to make money or am I selling the book to differentiate and position in the market?  For me, writing the book was about value . . . not revenue. However, value leads to revenue. . .

RARA: What titles have you published to date?

Frank:  I have published two works. The first is only known in the US Intelligence Community and within the United States Army; Techniques and Strategies for Virtual Teams, March 2000. I then published the 450 page federal sales guide, The Government Sales Manual in April 2009.

RARA: How are you currently marketing your book and what has given you the best results?

Frank:  Marketing any product, let alone a book, is a difficult undertaking. I should point out that The Government Sales Manual is more expensive than your average book. The cost of printing a single manual costs twice as much to print as what it would cost you to buy a book on Amazon. The retail cost of the manual is more than a hundred dollars. As a result, when I first tried selling via Amazon, I found the price too high to compete with the average book. Without knowing who I am or what my company does, why would someone spend seven times what it would cost to buy what appears to be another similar book? I have two graduate degrees including an MBA and no matter how much content I included in the description or how I positioned that content, I realized that I was priced out of Amazon. I also tried Google Ad Words. However, the only way to generate sales required that I pay expensive pay per click rates. For my market and industry, I simply could not sell enough manuals to cover the cost of an extended Google campaign. Some months it paid off but there were more months where it did not.

It took four years to identify the best marketing strategies. As an example, I spoke at the National Veterans Conference this year.  Several hundred business owners attended my sessions. Unlike most authors, I didn’t simply put the book on the table in front of me and refer to it throughout my session. Conference attendees really dislike sessions where the speaker is consistently making a sales pitch. Instead, I took a very strategic approach. I spent two months preparing my sessions – based on a small subset of what is included in the manual.  When speaking at a conference, I don’t actively sell the manual – the credibility and trust that is generated from my session sells the manual. It’s also important to note that how I market the manual at a conference is a multi-tiered and integrated strategy. Similar to business cards, I developed a card with a picture of the manual and a dynamic QR code. I then created a landing page on the company website for this specific conference and session and linked the QR code to this page. The QR code was also integrated into each presentation on the last slide.  Additionally, I required an emotional trigger so in supporting the Veterans Business Resource Center, donated $20 from every sale to helping Veterans.  Additionally, and this runs contrary to today’s best practices, but I do not provide a digital version of the book. To obtain the most value from the book, it needs to be a true desktop reference. When you read the book, the average customer wants to take notes, tag pages, and be able to quickly find those techniques and strategies that will add value to their company. Furthermore, a hard copy becomes a sales tool and we make sales simply because one business owner saw another business owner using the manual. Finally, my web development team spent eight months redesigning our website in 2013. We had professional pictures taken of the book in a conference room overlooking the New York skyline and these pictures were used to develop modern and professional graphics for the website. There are another dozen strategies we employed to facilitate our multi-tiered and integrated marketing strategy but that’s for another time.

RARA: Are there any books or websites that you have found the most useful?

Frank:  Actually, no. I found my network and colleagues to be the most beneficial. Of course I researched this online. I looked at several hundred websites and purchased several dozen books. They all provided some level of value but none provided as much value as talking with other authors and colleagues.

RARA: What has been your greatest challenge in self publishing?

Frank:  My greatest challenge has been the cost of goods sold (COGS). Ordering and printing fifty manuals would cost thousands. That’s several thousand dollars in cash flow sitting on my shelves waiting for orders. So my greatest challenge remains identifying a way to decrease COGS.

RARA: What is the best advice or tip you can give a new and aspiring author?

Frank:  I guess the answer depends on the type of book. I can’t answer this question for non-professional works. But if you’re a business professional looking to differentiate yourself and brand yourself as an expert, self-publishing a book is an excellent project. But before you go down this road, get feedback from your colleagues. Not your family. Not your spouse. Not your friends. Ask your colleagues if what you plan on writing is needed by the market? Are you truly qualified to write about your subject? Do you have at least half a dozen clients or past clients who will write a testimonial saying you are one of the best in your industry? This is why you want to bounce your ideas off your colleagues. And when you’re ready to start writing and you plan on six months to complete it – it’ll take twice as long! At the end of the day, the book is just a tool.

 

AUTHOR INFO

Author, trainer, and consultant with 20 years in the federal space, Josh Frank is a leading authority on small business government sales and speaks nationally on small business acceleration.  Mr. Frank specializes in the development and implementation of techniques and strategies for sales, marketing, and teaming activities. These techniques and strategies facilitate improved positioning, competitive advantage, and sales cycle acceleration to win new contracts and increase revenue. His seminars are consistently rated as being real-world, highly educational, and thought provoking.

Principal of RSM Federal (www.rsmfederal.com), Mr. Frank is author of The Government Sales Manual, one of the most comprehensive and educational resources on the market for small business government sales.  Since 2003, the manual has helped small businesses win more than 180 government contracts with more than two dozen contract wins in 2013.

Mr. Frank also serves on the Board of Directors for the St. Louis Veterans Business Resource Center (VBRC).  In this role, Mr. Frank provides oversight, mentorship, and recommends operational strategy in support of the Center.

An avid outdoor enthusiast and Boy Scout leader, Joshua lives in St. Louis, Missouri with his wife and daughter. A former Military Intelligence Officer, he is a graduate of the University of Missouri with a degree in English and post-graduate degrees in Management Information Systems (MIS) and a Masters in Business Administration (MBA) from the Webster University Walker School of Business.

For more information on Josh and the RSM Federal, please visit http://www.rsmfederal.com

 

 

 

 

 

 

 

 

 

 

Leave a comment

Filed under Book Marketing, Book Media, Self Publishing Author

Word on the Street with Cory Harris

Through my years in publishing, I have worked with some really great authors. All of these authors approach self publishing with their own agenda and expertise. Since the whole point of my blog and book is to look at the reality of self-publishing, I thought it would be nice to do a series of author interviews. Welcome to ‘Word on the Street’.

My author interviews will consist of 6 questions about them, their book and their experience. You will get the good, the bad and the ugly. Not all real self publishing stories are full of rainbows and butterflies – it can suck sometimes too.

Tell us about it, Cory Harris:

image006

Real Answer Real Authors: Why did you decide to publish?

Cory: To help parents protect their children, its always been a goal of mine.

RARA: What titles have you published to date?

Cory: Zipper LE Series One: Outlook on Leadership and Liability in the Criminal Justice System and The Child/Adult Safety Bible.

RARA: How are you currently marketing your book and what has given you the best results?

Cory: The internet is how I market and has yielded the best results so far.

RARA: Are there any books or websites that you have found the most useful?

Cory: Amazon is usually pretty useful in searching for books I have found.

RARA: What has been your greatest challenge in self publishing?

Cory: Marketing is very difficult and expensive.

RARA: What is the best advice or tip you can give a new and aspiring author?

Cory: Take your time and give the reader your best output.

AUTHOR INFO
Cory B. Harris was born in Camden, Arkansas, and has over eighteen years of combined military and law-enforcement experience. He has served with the United States Air Force, Little Rock Police Department, United States Immigration and Customs Enforcement, and the United States Marshals Service. He has training and experience in field training, crime prevention, criminal and fugitive investigation and apprehension, operations, firearms instruction, threat investigations, and judicial and dignitary protection, just to name a few areas. He is also a recipient of the Medal of Merit (LRPD) and has a Master’s degree in Criminal Justice and a Doctorate Degree (DBA) in Business with an emphasis in Healthcare Management.

standing cover photoback cover photo

Leave a comment

Filed under Book Marketing, Book Media, Self Publishing Author

Word on the Street with G.P.A.

Through my years in publishing, I have worked with some really great authors.  All of these authors approach self publishing with their own agenda and expertise.   Since the whole point of my blog and book is to look at the reality of self-publishing, I thought it would be nice to do a series of author interviews.  Welcome to ‘Word on the Street’.

My author interviews will consist of 6 questions about them, their book and their experience.  You will get the good, the bad and the ugly.  Not all real self publishing stories are full of rainbows and butterflies – it can suck sometimes too.

Tell us about it, Greatest Poet Alive (G.A.P.):

1230046_451958801585751_1868093844_n

Real Answer Real Authors: Why did you decide to publish?

G.P.A.:  I had written enough poems for other people that I felt it was time to put them all together.

RARA: What titles have you published to date?

G.P.A.:  The Confessional Heart of a Man, The Book of 24 Orgasms, The Mind of a Poetic Unsub, and Revenge of the Orgasm. Plus, I have appeared in many anthologies.

908963_608986059115735_1384376024_n

RARA: How are you currently marketing your book and what has given you the best results?

G.P.A.:  I am a guerrilla marketer. Whatever methods will help spotlight my books, I use them.  Similarly, it is great to perform Poetry where it is. But the outstanding thing is to perform Poetry where it might not be.  And that is same with my books.

RARA: Are there any books or websites that you have found the most useful?

G.P.A.:  Facebook is a wonderful tool if used correctly. Otherwise, I just surf for opportunities.

RARA: What has been your greatest challenge in self publishing?

G.P.A.:  The greatest challenge in self publishing has been doing it as an author of Poetry. I say this because some regard Poetry as a “dead art”. Also, with the advent and movement of spoken word, the written art is looked over, unless you provide some sizzle to it. This may come with the personality of the individual Poet, title and/or cover of the book, or material that invites attention.

RARA: What is the best advice or tip you can give a new and aspiring author?

G.P.A.:  Write the way you want to and do what makes you feel good. If it touches many people and makes money, it is even better.

AUTHOR INFO

G.P.A hails from the south side of Chicago, IL. He has written four books of Poetry, participated in several anthologies, released one cd G.P.A. Experience, and has another on the way, GPApocalypse Forever.   G.P.A. has recently added acting to his repertoire of talents with stints in independent films “Persian Version” and “Animals” and tv shows “Chicago Fire” and “Crisis”.  Also, he won the Moth Storytelling Championship on two occasions, won all medals in the Poetry Pentathlon, and was a semifinalist in the Gwendolyn Brooks Open Mic Awards.

1098008_439189659529332_1640109992_n

 

Leave a comment

Filed under Book Marketing, Book Media, Self Publishing Author

Word on the Street with Larry Flinchpaugh

Through my years in publishing, I have worked with some really great authors.  All of these authors approach self publishing with their own agenda and expertise.   Since the whole point of my blog and book is to look at the reality of self-publishing, I thought it would be nice to do a series of author interviews.  Welcome to ‘Word on the Street’.

My author interviews will consist of 6 questions about them, their book and their experience.  You will get the good, the bad and the ugly.  Not all real self publishing stories are full of rainbows and butterflies – it can suck sometimes too.

Tell us about it, Larry Flinchpaugh:

image

Real Answer Real Authors: Why did you decide to publish?

Larry:  Nearly my entire life, I had serious questions about my religious beliefs, political ideology, our country’s banking system and even our educational system but never had the time to serious search for answers until I retired in 2005.  I had a sense that there was something seriously wrong with our country and with some effort; I could discover the truth that would improve the lives of not only myself and family but also the lives of all American citizens.  As it turned out, I discovered the secret to improving the lives of nearly everyone on the planet.

RARA: What titles have you published to date?

Larry:  The books I have published to date are: “My Family History Book, “Growing  Up  In  A  Zoo, “Secrets of Our Hidden Controllers Revealed, “Letters Home From Civil War Soldier Charles Gamble, “Against All Odds-President Paul Ronan,” “Billions For The Bankers-Debts For The People” and “Should I Start My own Business.”

RARA: How are you currently marketing your book and what has given you the best results?

Larry:  My books are marketed through our local book store called “Hastings Books,” amazon.com books, local museums and the tourist bureau in St. Joseph, Missouri.  Also my books are available on my own personal web site and promotion through Facebook.  The local libraries also have my books available.  Actually our local book store, Hastings does slightly better than amazon.

RARA: Are there any books or websites that you have found the most useful?

Larry:  My own web site promotion is new and I haven’t seen any results here even though I am having 200-300 visits per day

RARA: What has been your greatest challenge in self publishing?

Larry:  My greatest challenge was learning to use Microsoft word in writing books.  It’s really not designed for book writing but other book writing programs are fairly expensive.   Huge files on word are hard to manage and I still haven’t mastered how to have separate page numbering for the index and the body of the book.  Trying to get an ISBN number and communicating with Bowker was nearly impossible.  Amazon did fix that problem.

RARA: What is the best advice or tip you can give a new and aspiring author?

Larry:  I always explain to people that few self publishes ever make any money; you will be lucky to at least cover your costs.  I personally did not write my books to make money but rather to inform the people how we can increase the living standard of everyone plus eliminate nearly all wars.  I have discovered the secret but few will listen.  I even had one representative state in private, “Larry, I agree with almost everything you have written, but if my constituents knew I believed that way, I would never get re-elected.  This is my biggest hurdle.  The masses of the people are asleep or suffer severe cases of apathy and our political leaders no longer represent the electorate; only the big money lobbyist, bankers and the military industrial complex companies.

I still encourage people to write because most will not be writing about so controversial subjects as I.

AUTHOR INFO

John Larry Flinchpaugh

J L Flinchpaugh Publishing Company

5500 Cape Court

St. Joseph, Missouri 64503

816-676-2565 cell 816-351-3107

Email: lflinch@stjoelive.com

Web Page: http://www.larryflinchpaugh.com

1 Comment

Filed under Book Marketing, Book Media, Self Publishing Author

Editing: The Big Bad Wolf

Working with an editor can be scary.  What if they don’t like it?  What if the editor changes the story?  Will they really understand you and your book?  How expensive is it?  Will you get what you pay for?  What is the difference between proofreading and content editing?   (BTW – these are all good questions to ask your editor directly when getting an estimate.)

As an author, you have a vision. You have a unique story to share.  As a self-publishing author, you have the choice of whether or not to work with a professional editor and who that editor will be.  And I cannot stress the importance of a professional edit!

The editor’s job is to recognize your strengths as an author and help you use those strengths to reach your target audience. This can be anything from fixing grammar to helping develop more content in specific chapters (Outlined in the Levels of Editing below). Some editing, like Content and Developmental editing, requires more than one round of editing and includes a dialogue between the author and editor.

No matter what the editor may suggest to you, it is your manuscript: you decide whether to accept or reject suggested alterations. A good editor will provide you with a 4-5 page sample edit, and some feedback about how and what they believe your manuscript needs along with a quote. At the bare minimum, it is good to at least get a sample edit done before publication so that you know how your manuscript will be perceived by your audiences.

Levels of Editing

1)      Proofread/Verification Edit

  1. What: Spelling, grammar, format/style (MLA, APA,      Chicago, AP)
  2. Where: Line by line
  3. Description: A proofread/verification edit is a basic edit. This service is for an author who is only concerned with their      manuscript being functional for publication. This service is also used as a polish for more thoroughly edited manuscripts.

2)      Copyedit

  1. What: Proofread + syntax, word choice, clarity, consistency, logic
  2. Where: Paragraph-Chapter
  3. Description: Copyediting is a mid-level service that is ideal for authors who are only concerned with syntactic functions.

3)      Substantive/Content Edit

  1. What: Copyedit+ structure, content, voice, audience
  2. Where: Entire Manuscript
  3. Description: In Substantive edits, we delve deeper into the text looking at semantic and pragmatic functions.  This type of editing includes comments and reviews of the text in relation to the overall context.  Substantive editing frequently necessitates 2-3 rounds of editing between the author and editor.

4)      Developmental Edit

  1. What: Substantive edit + content development
  2. Where: Manuscript and beyond
  3. Description: Developmental editing either begins with a known unfinished manuscript or is bred out of a Substantive edit. In a developmental edit, the author and editor work on developing content, rewriting sections and improving the overall structure of the manuscript.  This service requires a minimum of 2 rounds of editing.

Cost

The cost will vary depending on level of edit and the editor. Some editors charge per page, per word or per hour.  I have seen edits range from $2-$5/page.  I would suggest a per page estimate because some editors may be slower and take advantage of the per hour estimate.  This way you have more of a handle on the bottom line at the end of the day.

Contact

A good editor friend of mine helped to put this blog together.  I have worked with her professionally over the last year and she has proved to be very efficient and a great editor too many of my authors.  If you would like to reach out for an estimate or a sample, please contact Ciara Brewer at arseditio@gmail.com.

Check out my previous blogs on press releases and working with a printer.  If you are not following, just click the follow button on the right hand side to be emailed when new blogs are posted.   If you are interested in being a part of the Author Interview Series, please email me at jill@mirabooksmart,com

As always, I appreciate any comments, suggestions or feedback. If you have a blog topic you want me to cover – send it over.

…and in case I don’t see ya, good afternoon, good evening, and good night.

 

2 Comments

Filed under Book Layout, Self Publishing Author