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Word on the Street with Rosemary Van Deuren

Through my years in publishing, I have worked with some really great authors.  All of these authors approach self publishing with their own agenda and expertise.   Since the whole point of my blog and book is to look at the reality of self-publishing, I thought it would be nice to do a series of author interviews.  Welcome to ‘Word on the Street’.

My author interviews will consist of 6 questions about them, their book and their experience.  You will get the good, the bad and the ugly.  It is interesting to read the varying responses from each unique author.

Tell us about it, Rosemary Van Deuren,

rosemary_van_deuren_bio_int

Real Answer Real Authors: Why did you decide to publish?

Rosemary:  Because I hoped there was an audience out there for the story I wanted to tell.

RARA: What titles have you published to date?

Rosemary:  My young adult fantasy novel, Basajaun. I began with a short, print-on-demand experimental run, to gauge reader response. When the response was positive, I fortified the book as much as possible and went back to press for an offset-printing edition — a more fully-realized version of the book.

Rosemary Van Deuren book cover

RARA: How are you currently marketing your book and what has given you the best results?

Rosemary:  Positive words from legitimate, established review outlets are helpful. Grassroots marketing dictates that, on average, people need to hear about your book from around seven or eight different sources before they’ll make the jump to purchase or pursue your work. Word-of-mouth is the most elusive, yet the best marketing you can get. Low-risk merchandising can also help pique the curiosity of potential readers. It’s understandably difficult for anyone to commit to buy a novel by an unestablished author, so attractive, creative tie-in merch sold alongside your book helps supplement interest in the early stages.

RARA: Are there any books or websites that you have found the most useful?

Rosemary:  The AbsoluteWrite.com “Water Cooler” forum is a good resource. Whoever writes the tips and how-to’s on AgentQuery.com does an excellent job.  Learning to edit your own work is a huge asset, and Stephen King’s On Writing book offers some great examples of how writers can become better self-editors. Also, pretty much everything on author Philip Pullman’s Q & A archive is pure gold: http://www.philip-pullman.com/q_a.asp

RARA: What has been your greatest challenge in self publishing?

Rosemary:  Letting go of control. When you self-publish you become accustomed to doing everything yourself. It’s important to know when you need to step back and hire-out for the tasks that you, yourself, are not equipped to fulfill. For me, that meant hiring two amazing people — my editor Shawna Gore, and my cover painter Bernadette Carstensen.

RARA: What is the best advice or tip you can give a new and aspiring author?

Rosemary:  You have to want it enough to push yourself forward, because nobody else can do that for you. Even when you are fortunate enough to have loving, meaningful support around you, you are ultimately creating your work in a vacuum, alone. You have to be okay with that, especially in the face of rejection letters and long hours of isolation in front of a manuscript. You have to keep writing. Because the more you write, the more you prove to the world — and more importantly, to yourself — that you are not going to give up.

 

ABOUT THE AUTHOR

Rosemary Van Deuren was the arts and entertainment interviewer for idlermag.com when the website chosen by the Writer’s Guild of America West for The Hotlist: A Guide to the Web’s Most Cutting Edge New Media Content. She has interviewed author Peter S. Beagle, artist and author Wayne Barlowe, actors Neil Jackson and Mark Indelicato, and many more.

She was also the press release writer for Quarry Bridge, an art show featuring the works of film concept artist and effects art director TyRuben Ellingson, and environmental ceramicist Stephen Plantenberg. Van Deuren is author of the young adult fantasy, Basajaun. In spring of 2013, she signed with Mariposa Press for the American edition of Basajaun to be marketed and sold in France.

Basajaun can be purchased on Amazon.com. http://www.amazon.com/Basajaun-Rosemary-Van-Deuren/dp/0985852100

 

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Working with a Printer can Suck

Yes, I work with a printing/publishing company and have for 7 or so years.  I think of all my blogs, this one I can really give my two cents on and feel more like the ‘expert’.  However, I can still empathize for my authors because printers can be tough and very hard to understand.  I get it ….and hopefully you will too once you read my blog.

The very first thing(s) you need to decide are the following:

  1. Budget – how much money do you have to spend and have you really thought about all the expenses (setup, editing, proofing, printing, shipping, marketing materials….)?
  2. Commitment – is this something that you want as a side gig to show a few friends or do you plan to hit it pretty hard with signings, speaking engagements, marketing, etc?
  3. Expertise – how much do you really know about marketing your book?
  4. Motivation – have you had your towels in the washer for 4 days now?

There are different types of printers as well and they all serve different purposes:

  1. POD – This stands for print on demand.  Digital printing equipment is used.  Digital printers are just fancy copiers with way more bells and whistles.   It is awesome that people can print just one book at a time these days – who would of thought.  POD printers are normally all online.  You do not usually get to speak to a live person.  They can often be higher in price and there can be limitations on what you can do.  You will get super frustrated with POD if you are unfamiliar with getting files ready to print and if you are not too computer savvy.  POD is great if you are the type of person who gets things done at 3am and you know what you are doing.
  2. Short Run Digital Printing – POD also uses digital printing equipment but there are companies that specialize in more of the ‘short run’ digital printing.  These are the mid-level market guys and are perfect for first time authors.   Short Run Digital Printers require a minimum order of books like 25 or 50 and will print up to 500 efficiently.  They can usually give you a better price per book since you are ordering more than 1 at a time.  You will have a more personal connection to the company.  They will review the files and come back to you when there are issues and some setup is required.
  3. Offset/Traditional Publishing – this type of printing is only efficient for runs of 1000+ typically.  This is the old timey method where plates are made and the plates ‘stamp’ the paper.  Offset printers use ink.  Digital printers use toner.  Most people don’t care about this but some do.  The presses take time to setup which is why it does not make sense to do a short run.   You will still get a personal connection with the company.  You will receive a much lower cost per book.   They will also review your files and come back with any issues, etc.  This is what authors will graduate too once they are successful in marketing their book.  Just be sure and have space for storage.  A good space that is BIG and not damp or humid – 1000 books can be like 30-40 boxes.  That’s a lot of boxes.

So once you have decided on the above you want to start connecting with that type of printer for estimates.  Printing companies can be intimidating because we have our own language.  We start to throw terms out to you like perfect binding, duplex, trim size, bleed and you start to feel dizzy and want to hang up.  Personally, I can tell instantly if an author is new to the process by the first things they ask or say.  That helps me to steer the conversation in the right direction.  It will be important to connect to the sales person or printer so you fully understand what you are buying and they fully understand your expectations.  This can be difficult.  I would suggest the following:

  1. Review or google print terms you do not understand.  I have put together a list here: Printionary.
  2. Send or give the printer a physical sample of what you want.  This could be on paper type, a design, layout or binding style.
  3. Talk to more than one printer.
  4. Talk to other authors on their experiences.

When I gather information from an author to get an accurate quote, these are the specs I would ask for:

  1. Title of Book:
  2. Quantity to print:
  3. Trim size (height and width of finished book):
  4. Number of pages:
  5. Is the interior b/w or color:
  6. Any paper preference or standard:
  7. Binding style (click here for sample images)
  8. Will you require an ISBN or barcode:
  9. Do you need layout or formatting:

From this information, I can get the most accurate proposal together.  When you go to several printers for estimates, be sure and have the same specs quoted so you can compare apples to apples.  Granted, I do not believe that the lowest price is the best option.   When you buy cheap – you usually get cheap. There are many other things to consider like customer service, turnaround time, additional services available, location etc.

90% of files are sent incorrectly!  Ask the printer how they need files setup to print and what their process is.  Every printer should give you some guidelines on this.  I have attached a sample here: MIRA Preparing Files.   Authors often get annoyed when printers come back with issues and need to have them fixed or charge a small fee.  Unfortunately someone has to do the work and if they are on payroll – we have to charge the customer.   It can get rather expensive to make a lot of changes and send new files throughout the proofing stages.  All files have to be setup a certain way so to avoid extra charges – make sure you are at a stopping point.  The good thing about digital is you can print a small amount, find mistakes and correct them, and then print another small amount.

I hope that you have learned a bit about the ‘Other Side’.  Printers are not so bad I guess.  Check out my previous blogs on prelaunch marketing, cover/manuscript setup and social media.  If you are not following, just click the follow button on the right hand side to be emailed when new blogs are posted.

As always, I appreciate any comments, suggestions or feedback. If you have a blog topic you want me to cover – send it over.

…and in case I don’t see ya, good afternoon, good evening, and good night.

 

 

 

 

 

 

 

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Filed under Book Printing, Self Publishing Author

Manuscript

I will be the first one to admit that I should of created a blog the minute I had the idea.   That way I could record all the brainstorming and back and forth that I have done – and there has been a lot.  I have already done a bit of work with the book so I am going to backtrack a bit.  As previously noted, I am not a writer or an editor – you have been warned!

So my book is about marketing tips from authors (hence real answers from real authors).  I have collected what I feel is the best 60 tips to compile into one manuscript.  The very first thing you want to do is size your word document to the intended trim size of the book.  Trim size = height and width of finished book.  If you don’t have any idea, first Google most common trim sizes.  Or you can go to your bookshelf with a ruler.  Either way, you should come up with your answer.

So in word, go to page setup/paper/size and there you can put in the height and width and adjust margins.  Margins are good at about .5-.75″.  Okay so after that little step, I start to copy and paste each tip onto its own page (don’t worry – each author will get credit for their tip).  Since my page is already sized to my trim size, I know exactly the space I need to work within.

One thing you don’t want to do in word is be space bar happy.  This can screw with a lot of things – especially if you have someone helping you with formatting or editing.  I would suggest a simple tab if needed.

FONTS.  So many fonts, so little time.  What I did is take a paragraph, copy and paste multiple times into one separate document and then start changing each paragraph to a different font.  Always, always pick a serif font for easy reading.  Serif fonts have the little tails.  This is why everyone and their dog likes Times New Roman – although there are others out there that bear just as much as TNR but are a bit of the underdog in the font world.  I like Garamond and Palatino personally.  Anyway, sans serif fonts are good for titles because they are straight and more bold – this is more like Arial or Century Gothic.  So pick a font that gives you the warm and fuzzies and move on.  2 fonts total, 3 tops.  You don’t want to get font crazy – it’s confusing.

Font size – every font is a bit different in size even at the same point size.  I don’t know why everything has to be so complicated, but you will need to play with that too.  10-12pt is good.  14pt maybe for our older folk.

One thing that is a real PITA with word is adding page numbers to a document.  This I had to look up.  Instead of me re-typing all of this, here is a nice link: http://www.mirasmart.com/printing/publishing/how-to/how-to-insert-page-numbers-in-microsoft-word/

I realize that this blog is getting long so I will end on that note.  Will have more coming on manuscript and next up…cover design.

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